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  • ·Movado Fall 2024 Ad Campaign with Tyrese Haliburton
BrandMovado
ProjectFall 2024 Ad Campaign
Tyrese Haliburton in a white tank top posing with a basketball for Movado, wearing a gold watch against a white background.

The Style Council, Agency,

Associated creatives

Robert Lussier
Robert LussierCreative Director
The Style Council
The Style CouncilAgency
Mert Alas & Marcus Piggott
Mert Alas & Marcus PiggottPhotographers/Directors
Julianne Moore
Julianne MooreTalents
Ludacris
LudacrisTalents
Christian McCaffrey
Christian McCaffreyTalents
Jessica Alba
Jessica AlbaTalents
and Tyrese Haliburton
and Tyrese HaliburtonTalents
Mel Ottenberg
Mel OttenbergStylist
Stephen Galloway
Stephen GallowayMovement Director
N6 & January Production
N6 & January ProductionProduction
“Stand Up” by Ludacris
“Stand Up” by Ludacris

Tags

tyrese haliburtontyrese haliburton posingbasketball player posingman wearing tank topwhite tank topblack shortsgold watchbasketballblack basketball

Description

This image from the Movado Fall 2024 ad campaign features professional basketball player Tyrese Haliburton. Photographed by Mert Alas and Marcus Piggott with styling by Mel Ottenberg and creative direction by Robert Lussier, the split-composition studio shot shows Haliburton wearing a white tank top and black shorts while posing with a black basketball and a gold wristwatch against a clean white background. Movement direction is credited to Stephen Galloway, with production by N6 and January Production.

Style

Horizontal, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (30%)
Gold (20%)

Background

White Seamless

Context

Advertising Campaign