Morten Borgestad, Photographer,

Description

This commercial image captured by photographer and director Morten Borgestad portrays an outdoor parking lot scene on a wet, overcast day. A young girl wearing pink rubber boots jumps enthusiastically into a large puddle beside a parked white car, creating a dynamic splash. A standing adult man holding two brown paper grocery bags is positioned slightly behind and to the right near some spilled apples on the ground. The damp, reflective asphalt surface mirrors the figures and vehicles under natural daylight conditions. The background features a grey commercial or municipal building structure and distant trees under an overcast sky.

Style

Horizontal, Commercial, Clean, Golden Hour

Techniques

Analogue / film, High-speed / freeze, Natural light

Industries

Mass Market Automotive

Color

Background

Carpark

Context

Advertising Campaign