Station Film, Production,

Description

This commercial spot for Progressive, titled More than a Bike, explores motorcycle riding through diverse cinematic scenes, from desert highways at sunset to workshop settings. The video features riders on various motorcycles, capturing both motion on open roads and intimate garage moments. Warm golden hour lighting complements the sweeping landscapes and textured close-ups of the bikes. Produced by Station Film with post-production by Brickyard and Arnold Worldwide, the spot blends commercial storytelling with dynamic camera work.

Style

Horizontal, Cinematic, Warm, Golden Hour

Industries

Motorcycles

Color

Background

Sunset Sky

Context

TVC / TV Commercial