Gang Films, Production,

Description

This dynamic commercial video titled Monster, created for AXA by production company Gang Films, captures a sudden and dramatic sequence of events in a city street. The scene begins calmly in a café before transitioning rapidly into chaos as an unseen colossal creature wreaks havoc outside. Pedestrians run in panic, cars are crushed, and debris flies through the air while a man holding a coffee cup remains bewildered in the middle of the street. The cinematography employs desaturated color grading, handheld tracking shots, and cinematic lighting to heighten the tension and scale of the unfolding disaster.

Style

Horizontal, Cinematic, Desaturated

Techniques

VFX / visual effects

Industries

Insurance

Color

Background

Street

Context

TVC / TV Commercial