
Moncler x Willow Smith RTW Collection 2024 Ad Campaign 2024
Associated creatives
Tags
Description
Monochrome fashion portrait featuring model Willow Smith for the Moncler x Willow Smith RTW Collection 2024 ad campaign. The subject is posed centrally against a neutral grey studio backdrop, wearing a dark quilted puffer vest and long-sleeved top with metallic cuffs on both wrists. Her hands are raised to style her hair in an updo, creating strong graphic framing around her face. The lighting is direct and high-contrast, emphasizing sharp tonal gradations and dark tones. The minimalist composition highlights the structural texture of the outerwear and the metallic accessories.
Style
Editorial, Horizontal, Commercial, Monochrome
Industries
Luxury Fashion Houses
Color
Jet Black (70%)
Silver (metallic) (30%)
Background
Grey Seamless
Context
Advertising Campaign