Baker & Evans, Photographer, London

Description

This advertising campaign image for Moncler Parfums showcases fresh green pine branches and small leafy sprigs encased entirely within thick blocks of textured ice. The composition is vertically oriented, featuring cool blue and green tones throughout the frozen medium. Natural air bubbles and crystalline fractures create intricate patterns across the surface of the ice. Centered within the frame is the white Moncler Parfums logo typography and brand emblem. The lighting highlights the glossy, translucent qualities of the frozen botanical elements against the dark, moody background.

Style

Vertical, Commercial, Moody, Cool

Industries

Fragrance

Color

Context

Advertising Campaign