BrandSAP
Momentum Worldwide, Agency / Creative,
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Description
The video showcases the 2018 NBA All-Star Tech Summit, highlighting SAP Leonardo's digital innovation system. It starts with a billboard of an NBA player and transitions to basketball gameplay and scenes from the tech summit. Inside, attendees in business attire are shown in hallways and conference rooms, interacting with exhibits. The video features imagery of server rooms, robotic assembly lines and concludes with a showcase of technology's integration in sports and business through SAP Leonardo.