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  • ·MoMA PS1 Brand Identity Neon Yellow Tote Bag
BrandMoMA PS1
ProjectBrand Identity
A person holds up a bright neon yellow cotton tote bag featuring the black printed text 1976 and 2026 against a weathered brick wall.

PORTO ROCHA, Graphic Design,

Associated creatives

Merchery
MercheryDesign
PORTO ROCHA
PORTO ROCHADesign
Merchery
MercheryManufacturing

Tags

neon yellow tote bag

Description

A close-up vertical shot displays a hand holding the handles of a vibrant, neon yellow canvas tote bag. The bag is printed with the years 1976 and 2026 in a bold, dark, sans-serif font. The texture of the canvas material is visible, contrasting with the background of a rustic, grey-toned brick wall. The natural lighting highlights the bright, saturated yellow of the fabric. The composition focuses on the tote as a branding element, captured in a clean, straightforward style.

Style

Commercial

Techniques

Natural light

Industries

Bags & Accessories