BrandMoMA PS1
ProjectBrand Identity

Merchery, Design,
Associated creatives
Tags
Description
A person's raised hand holds a vibrant lime-yellow canvas tote bag printed with bold dark typography reading 1976 2026. Designed for the MoMA PS1 brand identity by PORTO ROCHA in collaboration with Merchery, the merchandise piece is photographed in soft natural light against a textured grey brick wall. The composition highlights the stark graphic typography, woven fabric material, and matching tote handles.
Style
Editorial, Vertical, Graphic
Techniques
Typography, Natural light
Industries
Bags & Accessories
Color
Lime (70%)
Jet Black (30%)
Context
Editorial