Accenture Song, Agency / Creative,

Description

This video piece for Molson Coors titled Lager Luggage Collection | Beach House showcases various people preparing for summer outdoor activities near the water. Scenes feature individuals carrying blue and white striped beach towels, canvas tote bags filled with beverages, and cases of Coors Light. The framing is vertical with natural outdoor daylight capturing casual summer wear and waterfront settings. The production involves creative contributions from Droga5 New York, Accenture Song, and William McVay.

Style

Lifestyle, Vertical, Action, Clean

Techniques

Natural light

Industries

Alcoholic Beverages

Color

Background

Road

Context

Advertising Campaign, Social Media / Short Form Video