Molly Cranna, Photographer, Los Angeles

Description

A dynamic commercial campaign image photographed by Molly Cranna features a diverse group of models suspended mid-air against a dramatic cloudy sky. The subjects wear layered outdoor apparel including puffer jackets, hoodies, beanies, and hiking sneakers in earthy and neutral tones. Large white Merrell typography spans horizontally across the centre of the frame. The composition uses a low-angle perspective to emphasize the floating action and energetic posing of the models.

Style

Horizontal, Commercial, Saturated, Warm

Techniques

VFX / visual effects

Industries

Outdoor & Performance Apparel

Color

Background

Overcast Sky

Context

Advertising Campaign