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BrandModern Chemistry, a Boots own brand
ProjectBrand Identity
Monochrome image of an open palm holding a single capsule supplement with graphic text annotations against a grey background.

Modern Chemistry, a Boots own brand Brand Identity 2026

Associated creatives

Socio
SocioDesign
Fabio Zip
Fabio Zip3D
Jonathan Arundel
Jonathan ArundelPhotography
Louis Bryant
Louis BryantVideography
Oliver James Robbins
Oliver James RobbinsVideography

Tags

open palm holding capsulepalm holding capsuleopen palmsupplement capsulesingle capsulehand holding pillopen handhuman palm

Description

A minimalist, black-and-white studio photograph displays an open human hand positioned vertically against a seamless neutral grey gradient backdrop. Resting in the center of the palm is a single dietary supplement capsule illuminated by soft, directional lighting that casts gentle shadows across the fingers and wrist. Circular graphic callout markers labeled '1 Mental Performance' and '2 Energy' flank the hand alongside a geometric brand logo in the lower left corner. The composition maintains a clean, clinical aesthetic emphasizing precision and modern wellness.

Style

Vertical, Commercial, Monochrome, Minimalist

Techniques

Soft Light, Typography

Background

Grey Seamless

Context

Advertising Campaign