ProjectBrand Identity

Modern Chemistry, a Boots own brand Brand Identity 2026
Associated creatives
Tags
Description
A close-up studio shot features a sleek, matte silver squeeze tube container designed for Modern Chemistry. The minimalist packaging displays a light geometric graphic with an inverted triangle containing the word 'MODERN' positioned directly above a rectangular block labeled 'CHEMISTRY'. Soft, diffused studio lighting accentuates the smooth metallic curvature and crimped seal of the tube against a neutral grey background.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
Skincare
Color
Light Grey (30%)
Silver (70%)
Background
Grey Seamless
Context
E-commerce / Product