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BrandModern Chemistry, a Boots own brand
ProjectBrand Identity
Black and white photo of an open hand holding a single supplement capsule in the palm with minimal text annotations.

Modern Chemistry, a Boots own brand Brand Identity 2026

Associated creatives

Socio
SocioDesign
Fabio Zip
Fabio Zip3D
Jonathan Arundel
Jonathan ArundelPhotography
Louis Bryant
Louis BryantVideography
Oliver James Robbins
Oliver James RobbinsVideography

Tags

hand holding capsuleopen palm with pillsupplement capsuleopen handsingle capsulevitamin capsulewellness pill

Description

A minimalist black and white studio photograph depicts an open human hand extended vertically, resting a single clear capsule in the palm. Soft directional lighting casts subtle gradients and shadows across the fingers and wrist, set against a neutral grey studio background. Graphic typographical callouts annotate the frame with '1 Mental Performance' and '2 Energy', accompanied by the brand insignia in the lower left corner. The composition emphasizes clinical precision, clarity, and wellness branding.

Style

Vertical, Commercial, Monochrome, Minimalist

Techniques

Soft Light

Background

Grey Seamless

Context

Advertising Campaign