Modern Chemistry, a Boots own brand Brand Identity 2026

Description

A commercial beauty campaign image for Modern Chemistry by Boots, featuring a young East Asian woman applying a liquid facial serum to her upper cheek with a clear glass dropper. She holds a frosted glass bottle in her other hand while wearing a simple white tank top with thin straps. The composition is captured in vertical orientation with directional soft light creating gentle shadows across her face and collarbone. Centered bold white typography displays the brand name over a smooth gradient backdrop transitioning from cool grey to warm neutral tones.

Style

Vertical, Commercial, Clean, Polished

Techniques

Soft Light

Industries

Skincare

Color

Background

Gradient

Context

Advertising Campaign