Juliana Cala, Creative Director,

Description

This fashion campaign editorial image for Moda Operandi x TWP PF24 features model Mily Reuter captured by photographer Coni Tarallo with creative direction by Juliana Cala. The model is seen wearing a light blue maxi dress against a textured concrete-style wall, with hair styled by Adlena and makeup by Akiko Owada. The composition includes a full-length vertical shot alongside a close-up framing highlighting the back detail of the dress. The lighting is soft and natural, emphasizing the fluid texture of the garment.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Concrete Texture

Context

Advertising Campaign