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Model Viktoriia Afanasieva wearing a green ski suit and black balaclava walking across snow for Moda Operandi's ski campaign.

Moda Operandi THE SKI SHOP IS OPEN 2025

About

Photographed by Jackie Kursel for Moda Operandi's 'THE SKI SHOP IS OPEN' project, model Viktoriia Afanasieva walks across a groomed snow slope wearing a fitted green ski suit paired with a black balaclava and dark boots. Captured from a high-angle perspective, the composition emphasizes the clean lines of the winter activewear against the textured corduroy grooves and scattered footprints in the snow. Sharp direct lighting casts a defined shadow behind the model, highlighting the sleek silhouette and functional styling of the luxury performance apparel.

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Background

Residential Building
Snowfield

Context

Advertising Campaign