Moda Operandi THE SKI SHOP IS OPEN 2025

Description

Photographed by Jackie Kursel for Moda Operandi's 'THE SKI SHOP IS OPEN' project, model Viktoriia Afanasieva walks across a groomed snow slope wearing a fitted green ski suit paired with a black balaclava and dark boots. Captured from a high-angle perspective, the composition emphasizes the clean lines of the winter activewear against the textured corduroy grooves and scattered footprints in the snow. Sharp direct lighting casts a defined shadow behind the model, highlighting the sleek silhouette and functional styling of the luxury performance apparel.

Style

Editorial, Vertical, Cool, Minimalist

Techniques

Hard Light

Industries

Outdoor & Performance Apparel

Color

Background

Residential Building, Snowfield

Context

Advertising Campaign