Brand
ProjectBrand Identity

GRANDSON, Agency / Creative,
Associated creatives
Tags
Description
This brand identity project for Mo Chara showcases two distinct photographic compositions set against dark framing. The left panel features a white canvas tote bag with a red line-art illustration resting on a wooden tabletop inside a café, accompanied by a small glass vase with flowers and a red booth seat in the background. The right panel displays a round illuminated exterior sign bearing the Mo Chara logo mounted against a deep blue sky during twilight, with telephone lines and a streetlamp visible below. Natural lighting and warm tones highlight the textured surfaces of the canvas, wood, and signage.
Style
Horizontal, Commercial, Moody, Clean
Industries
Restaurants
Color
Pure White (50%)
Caramel (30%)
Crimson (20%)
Context
Advertising Campaign