MMAC Brand Identity 2019

Description

This brand identity project for MMAC by Sociedad Anonima showcases clean, architectural signage and collateral. The left panel features a tall vertical metallic signpost displaying typography and event information beneath the MMAC logo. The right panel displays several folded printed cards in vibrant blue and yellow shades resting on a light grey concrete surface, featuring bold black typography and clean geometric lines. The composition emphasizes precise alignment, high-contrast typography, and tactile paper finishes.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color

Background

Concrete Texture

Context

Advertising Campaign