Miu Miu Spring 2025 ad campaign Spring 2025 Ad Campaign 2025

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This portrait from the Miu Miu Spring 2025 ad campaign features model Liu Haocun leaning against a plain white studio wall. She wears dark trousers paired with a layered top featuring a grey knitted sweater wrapped around the chest. Directional light casts a sharp shadow of her figure onto the wall behind her. The campaign was photographed by Lengua with creative direction by Edward Quarmby and styling by Lotta Volkov.