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BrandMiu Miu Spring 2025 ad campaign
ProjectSpring 2025 Ad Campaign
Woman wearing dark trousers and a layered top leaning against a white wall with directional light casting a shadow

Miu Miu Spring 2025 ad campaign Spring 2025 Ad Campaign 2025

Associated creatives

Miuccia Prada
Miuccia PradaMiu Miu Creative Director
Edward Quarmby
Edward QuarmbyCreative Director
Lengua
LenguaPhotographer/Director
Liu Haocun
Liu HaocunModels
Kayije Kagame
Kayije KagameModels
Sunday Rose Kidman-Urban
Sunday Rose Kidman-UrbanModels
Joey King
Joey KingModels
Lena Mantler & Eliot Sumner
Lena Mantler & Eliot SumnerModels
Lotta Volkov
Lotta VolkovStylist

Tags

woman leaning against wallwoman leaningleaning womanwomandark trouserstrouserslayered topgrey knitted sweater

Description

This portrait from the Miu Miu Spring 2025 ad campaign features model Liu Haocun leaning against a plain white studio wall. She wears dark trousers paired with a layered top featuring a grey knitted sweater wrapped around the chest. Directional light casts a sharp shadow of her figure onto the wall behind her. The campaign was photographed by Lengua with creative direction by Edward Quarmby and styling by Lotta Volkov.

Style

Editorial, Vertical, Warm, Clean

Industries

Luxury Fashion Houses

Color

Charcoal (50%)
Camel (30%)
Off-White (20%)

Background

White Seamless

Context

Advertising Campaign