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A young Asian woman wearing a dark windbreaker over a white dress holding a black handbag in a studio with a shadow cast behind her

Miu Miu Spring 2025 ad campaign Spring 2025 Ad Campaign 2025

About

Captured by photographer Lengua for the Miu Miu Spring 2025 ad campaign, this portrait features actress and model Liu Haocun holding a structured black handbag. She wears a dark windbreaker jacket layered over a white dress, paired with grey socks. The composition is set against a clean studio backdrop where a sharp vertical beam of light creates a distinct shadow on the wall. Styled by Lotta Volkov under the creative direction of Miuccia Prada and Edward Quarmby, the image emphasizes clean lines, minimalist staging, and contemporary fashion aesthetics.

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Background

White Seamless

Context

Advertising Campaign