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BrandMiu Miu Spring 2025 ad campaign
ProjectSpring 2025 Ad Campaign
A young Asian woman wearing a dark windbreaker over a white dress holding a black handbag in a studio with a shadow cast behind her

Miu Miu Spring 2025 ad campaign Spring 2025 Ad Campaign 2025

Associated creatives

Miuccia Prada
Miuccia PradaMiu Miu Creative Director
Edward Quarmby
Edward QuarmbyCreative Director
Lengua
LenguaPhotographer/Director
Liu Haocun
Liu HaocunModels
Kayije Kagame
Kayije KagameModels
Sunday Rose Kidman-Urban
Sunday Rose Kidman-UrbanModels
Joey King
Joey KingModels
Lena Mantler & Eliot Sumner
Lena Mantler & Eliot SumnerModels
Lotta Volkov
Lotta VolkovStylist

Tags

asian woman holding handbagasian womanwoman holding handbagblack handbagdark windbreakerwhite dress

Description

Captured by photographer Lengua for the Miu Miu Spring 2025 ad campaign, this portrait features actress and model Liu Haocun holding a structured black handbag. She wears a dark windbreaker jacket layered over a white dress, paired with grey socks. The composition is set against a clean studio backdrop where a sharp vertical beam of light creates a distinct shadow on the wall. Styled by Lotta Volkov under the creative direction of Miuccia Prada and Edward Quarmby, the image emphasizes clean lines, minimalist staging, and contemporary fashion aesthetics.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (50%)

Background

White Seamless

Context

Advertising Campaign