Yohann Jouvanceau, Hair Stylist,

Description

This editorial campaign image for Miu Miu's Pre-Fall 25 collection, produced in collaboration with mytheresa, was photographed by Jana Gerberding with art direction by Mattia Nobile. A young man lies relaxed in a sunlit meadow filled with small white wildflowers, wearing a brown suede jacket over a white collared shirt and light-wash denim jeans. Prominently displayed beside him in the grass is a large structured knit tote bag featuring horizontal stripes in brown, beige, and blue with bold lettering. The warm color grading and natural outdoor lighting enhance the candid, nostalgic mood of the scene.

Style

Editorial, Horizontal, Warm, Nostalgic

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Meadow

Context

Advertising Campaign