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  • ·Miu Miu L'Ete Summer 2024 campaign editorial portrait
BrandMiu Miu
Project"L'Eté" Summer 2024 Ad Campaign
Model wearing glasses and a loose white shirt carrying a woven straw basket bag inside a room

Miu Miu "L'Eté" Summer 2024 Ad Campaign 2024

Associated creatives

Miuccia Prada
Miuccia PradaMiu Miu Creative Director
Edward Quarmby
Edward QuarmbyCreative Director
Richard Kern
Richard KernPhotographer
Emma Chamberlain
Emma ChamberlainModels
 Rose Daniels
 Rose DanielsModels
Amelia Gray Hamlin
Amelia Gray HamlinModels
Angel Haze
Angel HazeModels
Mica Kendall
Mica KendallModels
Lexie Liu and Jasmin Savoy Brown
Lexie Liu and Jasmin Savoy BrownModels
Lotta Volkova
Lotta VolkovaStylist

Tags

model in white shirtwhite shirtmodel wearing glassesglasseswoven straw basket bagstraw basket bagstraw hatwoman in white shirtwoman wearing glasses

Description

A campaign editorial image captured by photographer Richard Kern for Miu Miu's L'Eté Summer 2024 project. The shot features a model wearing bold glasses, a burgundy polo under a loose white button-down shirt with pleated front details, holding a woven straw basket bag stuffed with patterned garments in one hand and a straw hat in the other. The subject stands in a sunlit interior room with polished wooden floors and traditional double-hung windows against the back wall. The lighting is soft and natural, emphasizing the textures of the woven accessories and cotton apparel.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Camel (30%)

Background

Living Room

Context

Advertising Campaign