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ProjectFall 2024 'Individual Moments' Ad Campaign
Model wearing a grey fleece jacket, yellow patterned skirt, and holding a brown shoulder bag against a plain wall.

Fall 2024 'Individual Moments' Ad Campaign 2024

Associated creatives

Miuccia Prada
Miuccia PradaMiu Miu Creative Director
Edward Quarmby
Edward QuarmbyCreative Director
Zoë Ghertner
Zoë GhertnerPhotographer
Ethel Cain
Ethel CainModels
Charlotte Cardin
Charlotte CardinModels
MINNIE
MINNIEModels
Little Simz
Little SimzModels
Caitlin Soetendal
Caitlin SoetendalModels
Lotta Volkova
Lotta VolkovaStylist

Tags

woman wearing grey fleece jacketgrey fleece jacketfleece jacketwoman in jacketyellow floral skirtyellow skirtfloral skirtbrown leather shoulder bagshoulder bagbrown bagwoman standingmodel posing

Description

This image is part of the Miu Miu Fall 2024 'Individual Moments' ad campaign, photographed by Zoë Ghertner with creative direction by Edward Quarmby and styling by Lotta Volkova. The composition features a model wearing an oversized grey zip-up fleece jacket over a white shirt, paired with a vibrant yellow skirt adorned with large pink and black floral motifs. She holds a small, quilted brown leather shoulder bag and wears dark gloves. The background consists of a plain off-white wall next to a patterned geometric carpet. The lighting is bright and direct, casting a soft shadow against the wall behind the subject.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Medium Grey (50%)
Golden Yellow (40%)
Chocolate (10%)

Background

White Seamless

Context

Advertising Campaign