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  • ·Miu Miu Fall 2024 Individual Moments Campaign Editorial
BrandMiu Miu
ProjectFall 2024 'Individual Moments' Ad Campaign
Model in a blue shirt and white skirt holding a brown handbag against a white background

Miu Miu Fall 2024 'Individual Moments' Ad Campaign 2024

Associated creatives

Miuccia Prada
Miuccia PradaMiu Miu Creative Director
Edward Quarmby
Edward QuarmbyCreative Director
Zoë Ghertner
Zoë GhertnerPhotographer
Ethel Cain
Ethel CainModels
Charlotte Cardin
Charlotte CardinModels
MINNIE
MINNIEModels
Little Simz
Little SimzModels
Caitlin Soetendal
Caitlin SoetendalModels
Lotta Volkova
Lotta VolkovaStylist

Tags

woman in blue shirtblue shirtwoman holding handbagbrown handbagleather handbagwoman wearing grey scarfgrey scarfwhite skirt

Description

This portrait from the Miu Miu Fall 2024 Individual Moments ad campaign features a model captured by photographer Zoë Ghertner with styling by Lotta Volkova. The subject wears a bright blue button-down shirt paired with a grey scarf, black gloves, and a white skirt while holding a prominent brown leather handbag. The composition is set against a plain light background under soft, natural-leaning lighting. Creative direction was led by Edward Quarmby under Miuccia Prada.

Style

Editorial, Vertical, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Sky Blue (50%)
Pure White (30%)
Caramel (20%)

Background

White Seamless

Context

Advertising Campaign