Brand Identity 2019

Description

This minimalist graphic illustration features a clean line drawing of a man and a woman seated together within a circular cream-colored frame against a solid black background. Vertical typography spelling out the brand name runs neatly along the left side of the composition. The delicate brown line work creates an elegant, refined aesthetic focused on simple contours and subtle negative space. Designed by Daniel Carlsten as part of the brand identity project for Misshumasshu, the piece employs a restrained color palette and precise vector-style linework. The overall presentation reflects a sophisticated, contemporary approach to graphic design and brand storytelling.

Style

Artistic, Square, Minimalist

Techniques

Typography, Vector

Color

Background

Solid Colour

Context

Advertising Campaign