adam&eveDDB, Agency / Creative,

Description

This poignant campaign video for CALM, titled Missed Birthdays, presents an emotional montage of home-video style footage showing a child growing up across various birthdays and milestones. The visual style mimics authentic family archives with candid camera angles, domestic settings, and warm interior lighting. Scenes feature a young girl laughing, playing, and celebrating with family members, capturing raw moments of joy and affection. The sequence carries a deeply moving narrative tone, blending nostalgic domestic scenes with a powerful message about suicide prevention.