WPP Open X, Agency / Creative,

Description

In this commercial spot titled Ready But Not for Minute Maid, a black woman stands in a brightly lit modern kitchen next to a kitchen island featuring a bottle of Minute Maid orange juice and a glass. Another person appears in the background near a doorway while the woman interacts with a cluttered kitchen drawer filled with miscellaneous household items. The scene is captured with clean natural lighting and commercial art direction, highlighting the everyday domestic setting.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Beverages

Color

Background

Kitchen

Context

TVC / TV Commercial