Brand
ProjectBrand Identity
United Design Lab, Graphic Design,
Associated creatives
Tags
Description
A dynamic video sequence showcasing the brand identity for Minted, featuring runners sprinting on an outdoor running track. The footage blends high-contrast monochrome scenes with vibrant colour footage of athletes in motion. Clean typographic elements, graphic badges, and minimal branding text frame the moving composition. The visual rhythm highlights athletic apparel and performance footwear in an energetic environment.
Style
Horizontal, Action, Cinematic, Monochrome
Industries
Sportswear
Color
Jet Black (60%)
Pure White (40%)
Background
Sports Venue
Context
Brand Film / Corporate Video