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Brand
MINI
ProjectCram It in the Boot (Super Bowl)

MINI Cram It in the Boot (Super Bowl) 2025

Associated creatives

Hungryman
HungrymanProduction
Butler, Shine, Stern & Partners
Butler, Shine, Stern & PartnersAgency / Creative

Tags

red mini countrymanmini countrymanred cargame show hostgame showtelevision studio

Description

This television commercial for MINI titled Cram It in the Boot features a high-energy game show set with a brightly illuminated backdrop and a prize board. A game show host in a suit and a model in a sequined dress present a red MINI Countryman to contestants on a rotating stage. Contestants attempt to load various oversized props into the boot of the car in a playful competition. The studio features polished reflective flooring, theatrical stage lighting, and an enthusiastic live audience.