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MINI Cram It in the Boot (Super Bowl) 2025

About

This television commercial for MINI titled Cram It in the Boot features a high-energy game show set with a brightly illuminated backdrop and a prize board. A game show host in a suit and a model in a sequined dress present a red MINI Countryman to contestants on a rotating stage. Contestants attempt to load various oversized props into the boot of the car in a playful competition. The studio features polished reflective flooring, theatrical stage lighting, and an enthusiastic live audience.

Brand

MINI

Project

MINI Cram It in the Boot (Super Bowl) 2025

Keywords

red mini countrymanmini countrymanred cargame show hostgame showtelevision studio

Credits

Hungryman
Production
Butler, Shine, Stern & Partners
Agency / Creative

Styles

HorizontalCommercialPolished

Industries

Electric / EV

Background

Set-dressed

Context

TVC / TV Commercial
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