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  • ·MINI Sleepy campaign turquoise car and man video
Brand
MINI
ProjectSleepy

MINI Sleepy 2025

Associated creatives

Wild Gift
Wild GiftProduction

Tags

man getting into carmancarturquoise carmini hatchbackman near carman opening car door

Description

This video piece titled Sleepy features a man opening the door of a vibrant turquoise MINI hatchback parked along an urban street. The visual narrative captures a moment of daily routine, with natural daylight illuminating the exterior scene and interior shots showing the driver rubbing his eyes. Produced by Wild Gift for MINI, the project employs a cinematic live-action style with natural lighting to evoke an authentic atmosphere.