Sophie Pike, Creative Director, Melbourne

Description

This fashion campaign image features a blonde model posing behind a structured beige handbag with a matching miniature charm attached. The model wears a pale yellow button-up top, layered gold chains, hoop earrings, and multiple rings and bracelets on her hands and wrists. She rests her arms on a ledge in front of a warm brown studio background with soft directional lighting. Below the photographic frame, the Mimco brand logo appears in bold black lettering against a white border. The composition was directed by creative director Sophie Pike in Melbourne.

Style

Vertical, Commercial, Warm, Polished

Techniques

Soft Light

Industries

Bags & Accessories

Color

Background

Set-dressed

Context

Advertising Campaign