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Brand
Miller Lite
Project'Definitely Probably a Big Game Ad'

DDB Chicago, Agency / Creative,

Associated creatives

DDB Chicago
DDB ChicagoAgency / Creative

Tags

animated man in blue suitman in blue suitblue suitmiller lite commercialanimated character3d animated character

Description

This animated video advertisement for Miller Lite, created by DDB Chicago, parodies big game commercials by exploring various virtual universes. The narrative shifts between a digital football stadium, a rustic farm at sunset, and a vibrant concert stage displaying neon signage. Characters interact in stylized 3D animation, featuring animated figures including a man in a blue suit, a farmer, and a pop star. The vibrant color palette and polished digital finish give the spot a playful and humorous tone throughout its sequence.