Brand
ProjectIntroducing Sonny
VCCP US, Agency / Creative,
Associated creatives
Tags
Description
This commercial video for Mike's Hard Lemonade, titled Introducing Sonny and created with VCCP US, features vibrant animated fruit characters with expressive faces. The central lemon character with a purple jacket and lightning accents stands next to a branded beverage can against a warm yellow background. Bold typography with the phrase Made with Real Character appears on screen alongside product packaging. The animation employs energetic movements and high-contrast lighting to highlight the beverage branding.
Style
Horizontal, Commercial, Action, Retro
Techniques
Animation, Motion Graphics
Industries
Alcoholic Beverages
Color
Golden Yellow (50%)
Violet (30%)
Pure White (20%)
Background
Solid Colour
Context
TVC / TV Commercial