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  • ·Miguel Bernardeau for PETA by photographer Michael Muller
A man floating underwater in deep blue water illuminated from above by a narrow shaft of light, with visible air bubbles rising.

Michael Muller, Photographer, Los Angeles

Associated creatives

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Description

This impactful commercial campaign image features actor Miguel Bernardeau floating completely submerged in deep blue water. A concentrated beam of light cuts through the dark water from above, illuminating his figure and a trail of rising air bubbles. He wears dark swim trunks and rests in a supine floating position, looking upward toward the light source. Bold white text at the top reads 'IMAGINE A LIFETIME IN ISOLATION', while text at the bottom includes 'BOYCOTT SEAWORLD' and credits photographer Michael Muller alongside PETA. The composition employs a vertical portrait orientation with dramatic low-key lighting and a somber, emotional tone.

Style

Vertical, Cinematic, Moody, Matte

Techniques

Underwater

Industries

Public Awareness

Color

Navy (60%)
Jet Black (40%)

Background

Ocean

Context

Advertising Campaign