BrandSquare
Entropico,
Associated creatives
Tags
Description
This montage features professional surfer Mick Fanning exploring his local coastal neighborhood, illustrating the close bond between the surfing community and local businesses. The video transitions between scenes of Fanning surfing, interacting with business owners, and enjoying local food at establishments like Pasture & Co. Key visual elements include expansive beach scenery, intimate portraits of cafe staff, and the use of Square point-of-sale systems within the shops. The lighting varies from natural beach daylight to the warm, inviting atmosphere of indoor cafes. Each shot captures a shared sense of community and support among local residents.
Style
Lifestyle, Reportage, Commercial
Techniques
Live-action Technique
Industries
E-commerce Platforms