SMUGGLER Production, Agency / Creative,

Description

This commercial spot titled The Superior Match for Michelob ULTRA was directed by Jaron Albertin and Rune Milton, produced by SMUGGLER Production, and cast by Face&Place. The video is set inside an elegant hotel lobby with classical columns and marble flooring, where groups of men in grey suits and formal wear approach a central ice bucket filled with bottles of Michelob ULTRA. Prominent athletes including Lionel Messi appear in the scene, engaging in focused exchanges in a cinematic narrative style.

Style

Horizontal, Cinematic, Warm

Industries

Alcoholic Beverages

Color

Background

Hotel Lobby

Context

TVC / TV Commercial