Open Range, Production,

Description

This commercial spot for Michelob ULTRA titled The ULTRA Instructor features Kurt Russell, Lewis Pullman, Chloe Kim, and TJ Oshie on a snowy ski resort. The video opens with a close-up of beer being poured from a tap into a tall glass against a backdrop of snowy mountains. Characters are seen skiing down slopes, interacting at a ski lodge bar, and enjoying drinks. Production was handled by Reset and Open Range, with post-production and VFX by Blacksmith and Rare Medium TV, and sound by Heard City.

Style

Horizontal, Cinematic, Desaturated

Industries

Alcoholic Beverages

Color

Background

Sandy Beach

Context

TVC / TV Commercial