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Brand
Michelob ULTRA
ProjectULTRA Story - McEnroe

The Mill LA, Post Production / VFX,

Associated creatives

Fallon
FallonProduction
Secret Guy
Secret GuyPost Production / VFX
JSM Music
JSM MusicMusic / Sound
Sonic Union
Sonic UnionMusic / Sound
FCB New York
FCB New YorkAgency / Creative
456 Studios
456 StudiosProduction
Lord + Thomas NY
Lord + Thomas NYPost Production / VFX
456 Studios
456 StudiosMusic / Sound
The Mill LA
The Mill LAProduction
HELO
HELOProduction
HELO
HELOMusic / Sound
Weber Shandwick
Weber ShandwickPR
3PM
3PMPR
ASL
ASL
DaHouse Audio
DaHouse AudioMusic / Sound
Citizen Music
Citizen MusicMusic / Sound
Starcom
StarcomMedia
UNIT9 London
UNIT9 LondonProduction
Notan Studio
Notan StudioPost Production / VFX
Ntropic
NtropicPost Production / VFX
Chapeau Studios
Chapeau StudiosPost Production / VFX
School Editing
School Editing
Wave Studios NY
Wave Studios NYMusic / Sound
Honeymix
HoneymixMusic / Sound
SixtyFour Music
SixtyFour MusicMusic / Sound
Getty
GettyProduction
Shutterstock
ShutterstockProduction
Film Supply
Film SupplyProduction

Tags

john mcenroetennis playermcenroe playing tennistennis matchtennis player celebrating

Description

This commercial spot for Michelob ULTRA features tennis legend John McEnroe, blending archival tournament footage with modern sequences. The video highlights his iconic matches, celebrations, and intensity on the court, juxtaposed with scenes emphasizing enjoyment. Archival clips show McEnroe serving, volleying, and raising trophies in front of packed stadium crowds, while modern footage showcases him walking through tunnels and courts. The production features vintage aesthetic grading alongside clean modern visual effects, capturing both historical sporting moments and contemporary brand storytelling.