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Brand
Michelob ULTRA
ProjectULTRA Story - Dreamcaster

The Mill LA, Post Production / VFX,

Associated creatives

Fallon
FallonProduction
Secret Guy
Secret GuyPost Production / VFX
JSM Music
JSM MusicMusic / Sound
FCB New York
FCB New YorkAgency / Creative
456 Studios
456 StudiosProduction
Lord + Thomas NY
Lord + Thomas NYPost Production / VFX
456 Studios
456 StudiosMusic / Sound
The Mill LA
The Mill LAProduction
HELO
HELOProduction
HELO
HELOMusic / Sound
Weber Shandwick
Weber ShandwickPR
3PM
3PMPR
ASL
ASL
DaHouse Audio
DaHouse AudioMusic / Sound
Citizen Music
Citizen MusicMusic / Sound
Starcom
StarcomMedia
UNIT9 London
UNIT9 LondonProduction
Sonic Union
Sonic UnionMusic / Sound
Notan Studio
Notan StudioPost Production / VFX
Ntropic
NtropicPost Production / VFX
Chapeau Studios
Chapeau StudiosPost Production / VFX
School Editing
School Editing
Wave Studios NY
Wave Studios NYMusic / Sound
Honeymix
HoneymixMusic / Sound
SixtyFour Music
SixtyFour MusicMusic / Sound
Getty
GettyProduction
Shutterstock
ShutterstockProduction
Film Supply
Film SupplyProduction

Tags

man standing in gymnasiumman standinggymnasium basketball courtbasketball court

Description

This documentary video project for Michelob ULTRA titled ULTRA Story - Dreamcaster highlights the inspirational journey of Cameron Black, a blind man who experiences basketball in a completely new way. The sequence features cinematic framing with natural lighting inside an empty gymnasium and dramatic court footage. Post-production and sound design build an emotional narrative around sports, perception, and human capability enabled by technology.