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  • ·Michelob ULTRA Courtside Story Commercial
Brand
Michelob ULTRA
ProjectULTRA Story - Courtside - Celebrity Internet

The Mill LA, Post Production / VFX,

Associated creatives

Fallon
FallonProduction
Starcom
StarcomMedia
UNIT9 London
UNIT9 LondonProduction
Secret Guy
Secret GuyPost Production / VFX
FCB New York
FCB New YorkAgency / Creative
456 Studios
456 StudiosProduction
Lord + Thomas NY
Lord + Thomas NYPost Production / VFX
456 Studios
456 StudiosMusic / Sound
The Mill LA
The Mill LAProduction
HELO
HELOProduction
HELO
HELOMusic / Sound
Weber Shandwick
Weber ShandwickPR
3PM
3PMPR
ASL
ASL
DaHouse Audio
DaHouse AudioMusic / Sound
Citizen Music
Citizen MusicMusic / Sound
JSM Music
JSM MusicMusic / Sound
Sonic Union
Sonic UnionMusic / Sound
Notan Studio
Notan StudioPost Production / VFX
Ntropic
NtropicPost Production / VFX
Chapeau Studios
Chapeau StudiosPost Production / VFX
School Editing
School Editing
Wave Studios NY
Wave Studios NYMusic / Sound
Honeymix
HoneymixMusic / Sound
SixtyFour Music
SixtyFour MusicMusic / Sound
Getty
GettyProduction
Shutterstock
ShutterstockProduction
Film Supply
Film SupplyProduction

Tags

black man watching laptopblack manman watching laptopbeer bottlelaptop computerliving room couchbasketball game

Description

This video commercial for Michelob ULTRA titled Courtside Story explores how fans experienced professional basketball during times when physical attendance was restricted. The narrative follows a man watching a game on his laptop in a living room, transitioning into live game footage showing virtual crowds and basketball players on the court. The ad highlights innovative fan engagement experiences created for viewers at home, combining home settings with professional sports action. Production quality features clean commercial editing, natural and interior lighting, and branding elements throughout the sequence.