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  • ·Michelob ULTRA Courtside NBA basketball arena commercial
Brand
Michelob ULTRA
ProjectULTRA Story - Courtside - NBA

The Mill LA, Post Production / VFX,

Associated creatives

456 Studios
456 StudiosMusic / Sound
Fallon
FallonProduction
The Mill LA
The Mill LAProduction
HELO
HELOProduction
HELO
HELOMusic / Sound
Weber Shandwick
Weber ShandwickPR
3PM
3PMPR
ASL
ASL
DaHouse Audio
DaHouse AudioMusic / Sound
Citizen Music
Citizen MusicMusic / Sound
FCB New York
FCB New YorkAgency / Creative
456 Studios
456 StudiosProduction
Lord + Thomas NY
Lord + Thomas NYPost Production / VFX
Starcom
StarcomMedia
UNIT9 London
UNIT9 LondonProduction
Secret Guy
Secret GuyPost Production / VFX
JSM Music
JSM MusicMusic / Sound
Sonic Union
Sonic UnionMusic / Sound
Notan Studio
Notan StudioPost Production / VFX
Ntropic
NtropicPost Production / VFX
Chapeau Studios
Chapeau StudiosPost Production / VFX
School Editing
School Editing
Wave Studios NY
Wave Studios NYMusic / Sound
Honeymix
HoneymixMusic / Sound
SixtyFour Music
SixtyFour MusicMusic / Sound
Getty
GettyProduction
Shutterstock
ShutterstockProduction
Film Supply
Film SupplyProduction

Tags

basketball arenabasketball courtempty arenasports venuearena seatingbasketball hoop

Description

This video commercial for Michelob ULTRA Courtside features cinematic aerial and interior shots of an empty professional basketball arena. The dramatic lighting casts deep shadows across rows of vacant seating and the polished hardwood court below. On-screen graphics introduce the presentation narrated by Scottie Pippen, highlighting the eerie quiet of empty sports venues. The dark, moody color grading emphasizes the stark contrast between illuminated scoreboards and shadowy stands.