Michelle Watt, Photographer, New York

Description

An advertising campaign photograph captured by photographer Michelle Watt depicts a diverse group of construction workers standing proudly on an outdoor construction site. Eight workers wear red hard hats, plaid shirts, and work boots, each holding a blue jackhammer resting on the dusty ground. The scene is illuminated by warm, golden sunset light casting long shadows across the landscape, with skeletal cranes and an industrial skyline visible in the hazy background. Text on the left side reads Break new ground with 2 percent cash back, alongside a blue credit card graphic in the lower-left corner. The horizontal composition exhibits clean commercial art direction and polished studio lighting blended with a natural environment.

Style

Horizontal, Commercial, Warm, Polished

Industries

Credit Cards

Color

Background

Construction Site

Context

Advertising Campaign