Brand
ProjectBoomtown 'Anthem' 60
Xfinity Boomtown 'Anthem' 60 2026
Associated creatives
Squeak E Clean StudiosMusic / Sound
PreacherAdvertising Agency
Björn RühmannDirector
Michael GrossCreative
Matthew ComptonCreative Director
Anna Garcia LascurainPR
Angelina PhengphongHead of Music and Sound
Anna Garcia LascurainExecutive Producer
Matthew ComptonHead of Music and Sound
Michelangelo RodriguezHead of Music and Sound
Chris NungaryHead of Music and Sound
Charlie KeatingHead of Music and Sound
Surachai SutthisasanakulHead of Music and Sound
Drew FischerHead of Music and Sound
Benjamin AbudHead of Music and Sound
Chris NungaryDesigner
Charlie KeatingDesigner
Surachai SutthisasanakulDesigner
Drew FischerDesigner
Benjamin AbudDesigner
Ben HudsonCoordinator
CARTEL
Andy McGrawEditor
Audio House (Voiceover Record)Production Service
David UrzuaStudio
Tags
Description
This commercial spot for Xfinity titled Boomtown Anthem 60 blends modern home settings with contrasting historical scenarios. Directed by Bjorn Ruhmann, the video features a man and woman in a contemporary living room looking at a smartphone showcasing Xfinity Wi-Fi. The narrative cuts between modern interiors and outdoor period scenes with oil rigs, horses, wagons, and classic convertibles. The cinematography utilizes dynamic editing and natural daylight across diverse environments.