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BrandMexicue
ProjectBrand Identity
White paper bag with Mexicue branding and nopales, next to a stack of ceramic bowls filled with guacamole on a red background.

Mexicue Brand Identity 2018

Associated creatives

High Tide
High TideGraphic Design

Tags

Description

This high-contrast, split-background studio photograph showcases the visual identity for Mexicue. On the left, a white paper bag featuring the brand logo and a list of food items sits against a vibrant blue backdrop, filled with prickly pear cactus paddles known as nopales. To the right, against a bold red background, a stack of three speckled, earth-toned ceramic bowls is filled with guacamole. A small yellow card with the text MEXICUE is tucked into the top bowl. The composition relies on strong colour blocking and clear, hard lighting to emphasize the graphic elements of the brand.

Style

Commercial

Techniques

Soft Light

Industries

Restaurants