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Mews brand identity wordmark typography guidelines showing letter adjustments and tracking on a light background

Mews Brand Identity 2026

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Description

This image showcases the typography guidelines for the Mews brand identity project, designed by Koto. The clean layout features the MEWS wordmark in black capital letters against a light off-white background, complete with grid lines, baseline measurements, and annotation circles highlighting character adjustments like the narrowed W and refined S. A small pink dot and the word WORDMARK appear in the upper left corner, providing a clear and professional display of brand guidelines and typographic structure.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Vector

Color

Jet Black (30%)
Cream (70%)

Background

White Seamless

Context

Brand Film / Corporate Video