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Close-up of a red and pink checkered velvet armchair featuring bold white typography reading SWEET SUITES across the frame.

Brand Identity 2026

Associated creatives

Description

This image features a close-up shot of a red and pink checkered velvet armchair for the Mews brand identity project, designed by Koto. Bold white typography reading SWEET SUITES spans across the top and bottom of the frame, accompanied by a small abstract logo symbol centered on the upholstery. The plush fabric showcases a distinct checkerboard pattern in alternating shades of crimson and rose. The composition is tight, focusing squarely on the textured textile surface and the overlaid graphic text elements.

Style

Vertical, Commercial, Warm, Minimalist

Industries

Hotels

Color

Burgundy (50%)

Rose (50%)

Context

Advertising Campaign