Meta, Agency / Creative,

Description

This Afterpay advertisement promotes their "Dad Advice" campaign. It features a middle-aged man in comedic scenes, portraying different "dad" types. Initially, he is seen up close, wearing a beanie and looking directly at the camera, with the Afterpay logo and "Dadvice" displayed prominently. Later, he is dressed as an "Adventure Dad," wearing a headlamp and arranging camping gear in a backyard at night. He then becomes a "Gadget Dad," wearing a VR headset and flailing in a living room. Finally, he embodies a "DIY Dad," attempting electrical repairs. The overall tone of the advertisement is lighthearted and humorous.