Kate Monan, Agency / Creative,

Description

This dynamic commercial video for MET-Rx titled Level Up features professional wrestler and actor John Cena in a retro video game-inspired gym and desert landscape. Cena is seen lifting weights wearing a red wrestling singlet and fanny pack, surrounded by workout equipment, kettlebells, and protein bars. The video blends live-action footage with 3D and digital game-style graphics, complete with vibrant lighting, visual effects, and energetic sound design. Produced by Golden LA with post-production and VFX by Golden LA, the campaign delivers an intense workout motivation theme.

Style

Horizontal, Commercial, Moody, Saturated

Techniques

VFX / visual effects

Industries

CPG / Packaged Food

Color

Background

Set-dressed

Context

TVC / TV Commercial