MET-Rx: Level Up
Brand
Date
Mar 2026
Description
The 'Level Up' commercial for MET-Rx centers on a high-energy gym and desert aesthetic, featuring John Cena. The campaign, which leans into the conventions of retro video game imagery, pairs live-action performance with 3D digital graphics to build its motivational narrative. Produced by Golden LA, the project employs VFX and saturated color grading to bridge the gap between workout intensity and digital-style visuals. Kevin Gallagher led the creative and agency efforts, while also contributing to the sound design of the piece.
Style
Horizontal, Commercial, Moody, Saturated
Techniques
VFX / visual effects
Industries
Color
Crimson
Jet Black
Background
Set-dressed
Context
TVC / TV Commercial
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