The 'Level Up' commercial for MET-Rx centers on a high-energy gym and desert aesthetic, featuring John Cena. The campaign, which leans into the conventions of retro video game imagery, pairs live-action performance with 3D digital graphics to build its motivational narrative.
Produced by Golden LA, the project employs VFX and saturated color grading to bridge the gap between workout intensity and digital-style visuals. Kevin Gallagher led the creative and agency efforts, while also contributing to the sound design of the piece.
