MET-Rx

Level Up

Brand

Date

Mar 2026

Description

MET-Rx channels high-intensity motivation in the 'Level Up' commercial, featuring John Cena in a series of stylized, gym-based and desert environments. The production transitions between live-action performance and 3D digital game-style graphics to emphasize the campaign's high-energy aesthetic. Crafted with creative input from Kevin Gallagher, the project leans into a vibrant, saturated visual palette. Golden LA handled both the production and the intensive VFX work, integrating digital elements with a moody lighting style to build the retro gaming-inspired landscape. The sound design complements the visual motion, grounding the campaign within a dynamic CPG and beverage brand context.

Style

Horizontal, Commercial, Moody, Saturated

Techniques

VFX / visual effects

Industries

CPG / Packaged Food

Color

Crimson

Jet Black

Background

Set-dressed

Context